Brand Category Manager - Self Testing (Remote - Bali, Indonesia)

Are you a strategic thinker with a passion for driving brand growth in the self-testing category? Peer Wealth is seeking a dynamic Brand Category Manager to lead our innovative self-testing product line in the Australian market. Based in beautiful Bali, Indonesia, you'll be part of a team that's revolutionizing the self-testing industry with cutting-edge technology and a commitment to excellence.

In this role, you'll be responsible for developing and executing strategies to grow our self-testing brand, from market research and product development to brand positioning and customer engagement. You'll work closely with cross-functional teams, including marketing, sales, and product development, to ensure our brand stands out in a competitive market.

📋 Tanggung Jawab Pekerjaan

• Develop and implement brand strategies to drive growth and market share in the self-testing category.
• Conduct market research and analysis to identify opportunities and trends.
• Work with product development teams to ensure our self-testing products meet market needs and customer expectations.
• Manage brand positioning and messaging to ensure consistency across all touchpoints.
• Oversee customer engagement initiatives, including loyalty programs and community building.
• Monitor and analyze brand performance metrics to inform strategic decisions.
• Collaborate with marketing and sales teams to develop integrated marketing campaigns.
• Stay updated with industry trends and best practices to inform our brand strategy.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in brand management, preferably in the healthcare or consumer goods industry.
• Proficient in using market research tools such as Google Analytics, SEMrush, or similar.
• Strong understanding of digital marketing strategies and tools like Google Ads, Facebook Ads Manager, and Hootsuite.
• Excellent communication and interpersonal skills to work effectively with cross-functional teams.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Certification in brand management or a related field is a plus.
• Fluency in English is required; knowledge of Indonesian is a bonus.

🛠️ Keahlian

Lowongan Terkait